Private Events


Purveyor Huntsville is the preferred caterer of The Mercantile. Purveyor is our preferred caterer due to their unique concepts, world-class food, and reliability. Their award-winning menu consists of a wide variety of items from shareables to full entrees, and offers creative touches on classic dishes. More information about Purveyor can be found here.

Multi-Level Event Space

Here at The Mercantile we offer more than concerts and shows, we also offer event space. Our multi-level, open concept space is the hottest new event venue in the heart of downtown Huntsville. We include chairs, tables, lighting and audio equipment, staff and additional items in your rental price. Your guests will have access to the entire space, including the VIP lounge. Our space is perfect for fundraising events, award banquets, corporate events, weddings and more. Contact us today to reserve our space for your event.

Premium Lighting & Sound Equipment

The Mercantile is the new, premier event space in downtown Huntsville. We provide top-notch lighting and sound equipment to every event hosted in the space. So whatever the event is, we have your audio and lighting needs fully covered.
Brief History of the UG White building

In 1927, Huntsville native James Mason commissioned local architect Edgar Lee Love to build the Mason Building at present-day 115 East Clinton Avenue. The building, with nearly a century of history, has been home to businesses such as Sears, Mason’s Furniture, Crossroads Music Hall, and U.G. White Mercantile. The Mercantile is proud to be part of Huntsville’s rich history and exciting future as we breathe new life into the downtown entertainment scene.

Capacity and Floor Layout

Our two-story venue features a flexible, open-space concept. The Mercantile offers an ideal layout for music performances, business meetings, wedding ceremonies or receptions, and parties.

Maximum Capacity, Standing Room Only: 900

First Floor:

  • Main Entrance
  • Ticketing and Will Call
  • Merchandise Shop
  • Portable Stage
  • Two bars
  • Open floor for seating or standing room
  • Catering Space
  • Green room
  • Access controlled, 18x26’ lounge area with adjacent 20x20’ loading dock / high bay storage area and unisex restroom. Large vehicle parking available immediately adjacent to Green Room.
  • Ready Room
  • 33x13’ Back/side access-controlled stage area with undisturbed external access to and from the Green Room
  • Bathroom facilities

Second Floor:

  • VIP Lounge
  • Two bars (one accessible to VIP only)
  • Mezzanine for seating or standing room
  • Bathroom facilities
  • Second floor accessible via stairs or elevator

Every private event at The Mercantile is treated as a completely custom experience and will vary in pricing. Base pricing will include a rental fee and a food and beverage minimum.

Ready to get started? Email us for more information -


Here at The Mercantile, we have top-notch audio and lighting equipment. A list of our specific equipment is below.

Audio equipment:

  • 3 x BETA 56A
  • 4 x SM81
  • 1 x MIDAS M32 Console (FOH Console)
  • 1 x MIDAS DL32 Stage Box
  • 6 x RCF HDL 20-A (Main Stage Line Array)
  • 2 x RCF SUB 8006-AS (Main Stage Sub Line Array)
  • 6 x NX 15-SMA (Active Stage Monitors)
  • 8 x C 3108-126 (Distributed Audio System)
  • 1 x RCF RDNET – 2
  • 10 x Microphone Boom Stands
  • 8 x Microphone Straight Stands
  • 4 x Low Profile Microphone Boom Stands

Lighting equipment:

  • 6 x ACJ VIZI-BSW 300 (Moving LED Light)
  • 2 x ADJ MEGA HEX PAR (8K LED Par Can)
  • 2 x ADJ HAZER (Hazer for Lighting)
  • 1 x ADJ DMX Operator 384CH (DMX Control)
  • 16 x ADJ HEX PAR (Both for Down and Up Lighting)
  • 6 x ADJ Cannon Wash
Catering & Bar Service

Our preferred caterer is Purveyor, and they are located just two blocks away from our venue. With Purveyor, you will receive world-class food, award winning service and amazing presentation.

We have three fully stocked bars in our venue: one downstairs, one upstairs, and one in the upstairs VIP area.


Parking is available in the Clinton Garage, located across the street from The Mercantile, for up to 75 guests.

Various parking garages, parking meters, and parking lots are available to the public in Downtown Huntsville.

For the Downtown Huntsville Parking Map, click here.


Looking for local entertainers for your event? We’re happy to help. You are also welcome to bring in your own entertainment! Audio equipment and lighting is available as a rental upgrade. Email us at for more information.

Weddings & Receptions

The Mercantile is located in the heart of downtown Huntsville, making it a premier venue for weddings and receptions! Our event space features a unique open-floor concept, complete with a large dance floor, grand staircase, and mezzanine views. Put a historic, elegant Huntsville flair on your big day. Email us at for more information.


Whether your corporate event is for business or pleasure, The Mercantile is the ultimate downtown venue for you and your team. Utilize our flexible open floor plan for effective networking sessions, company parties, or off-site meetings with your co-workers. Going formal? We offer audio equipment to support presentations and speakers. Just looking to unwind after hours? Enjoy one of four different bars to ensure corporate festivities are a hit! Email us at for more information.

Nonprofit Events & Seminars

The Rocket City is a close-knit community, and we are honored to be part of it. The Mercantile is proud to host a variety of fundraising events from galas to auctions, and dinners to concerts, all for great causes. We are happy to spread the word around non-profit events via our event calendar, email blasts, and social media platforms. Contact us for information on donated beer and wine for events and donated concert tickets for auctions or raffles. Email us at for more information.